Since its launch in 2008, ASVOFF (www.asvoff.com) has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF debuts in Paris during fashion week and tours the globe with subsequent screenings at prestigious institutions and events like the Barbican, the Guggenheim and Cannes Film Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow, Mexico City – and in this January at the Caixa Forum Barcelona in the Spanish city. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations – making it a must-see on both the fashion calendar and the film circuit. Genre-bending and groundbreaking, it has already brought together such illustrious names as Chris Cunningham, Róisín Murphy, Nick Knight, Erwin Olaf, Nobuyoshi Araki, Tilda Swinton, Steven Klein, Mike Figgis, Chloë Sevigny, Dita Von Teese, Max Vadukul, Bruce Weber and Ryan McGinley as well as Yves Saint Laurent, Gucci, Gareth Pugh, Sergio Rossi, Hussein Chalayan, Mr. Pearl, Rodarte, Givenchy, Yohji Yamamoto & Thom Browne.

Since its premiere in September 2008 at the Jeu de Paume National Gallery, the program of short films has travelled to museums and institutions like the
Guggenheim Bilbao,
Palazzo Morando, Milano, with Vogue Italia,
Scope Art Fair in New York,
Cinema Rise X in Tokyo,
Chelsea Arts Club in London,
México City, with Trendsétera,
Hyères Fashion Festival,
AltaRoma in Rome,
Kiev, with Elle Ukraine
Seoul,
Riga, with Moments,
Vienna 9 Festival,
Arnhem Biennale,
Copenhagen, with CPH DOX,
Amsterdam,
Moscow, with Russian Fashion Week,
Cluj,
and more to come...

«A Shaded View on Fashion Film» (ASVOFF) shakes up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium.

ASVOFF is a festival including a film selection & competition, documentaries, features and installations.

The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen.

Our proficient jury, which reviews the films in competition, consists of established personalities from the fields of art, film production, fashion, advertising and the media.

2011 Jury List

Elisabeth Quin, Film Critic & Journalist (Paris Première, France Inter, et al) / ASVOFF 4 Jury President
Rossy de Palma, Actress / ASVOFF Ambassador
Elisha Karmitz – Multimedia Director of MK2
Olivier Saillard, Director of Musée Galliera
Manish Arora, Fashion Designer / Creative Director of Paco Rabanne
Daphne Guinness, Film Producer
Jerry Stafford, Creative Director, Première Heure
Pascale Faure, Head of the Short-film Department, Canal+
Sam Shahid, Creative Director (including for books on Bruce Weber, Herb Ritts, Ellen Von Unwerth, et al)
Raphaëlle Stopin, Creative Director, Responsible for the Photography Section, Festival d’Hyeres
Colette Barbier, Director of the Fondation d’entreprise Ricard
Rebecca Blake, Photographer / Director
Thérèse Deprez, Production Designer (for films including Black Swan)
Alice Pfeiffer, Journalist (International Herald Tribune, Le Figaro, New York Times, et al)
Philippe Azoury, Journalist at Libération
Philippe Brutus, Executive Vice President of Photography, Art + Commerce
Joseph Ghosn, Editor-in-Chief, Condé Nast Digital for Vogue.fr, GQmagazine.fr and Glamourparis.com
Christian Ravera + Guy Guglieri, Founders of Mixte Magazine
Chris Miller, Co-President, Flower Films
Leonardo Girombelli, Branding & Communication Manager, thecorner.com