A SHADED VIEW ON FASHION FILM

An exciting new concept

kalimane — 2008-09-01T20:18:14Z

«A Shaded View on Fashion Film» (ASVOFF) shakes up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium.

ASVOFF is a festival including a film selection & competition, documentaries, features and installations.

The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen.

The Jury

kalimane — 2008-08-31T16:10:06Z

Our proficient jury, which reviews the films in competition, consists of established personalities from the fields of art, film production, fashion, advertising and the media.

2010 Jury List

Olivier Saillard, Fashion Historian and Director of the Musee Galliera, ASVOFF President
Mike Figgis, Academy Award nominated writer/director; films include Leaving Las Vegas and Timecode
Elisabeth Quin, film critic and a French government representative for fashion
Michael Nyman, film composer for The Piano and 12 Peter Greenaway films Bryan Adams, photographer and musician
Dita Von Teese, performer and style icon
Fabrice Brovelli, TV production director, BETC EuroRSCG
Paolo Roversi, photographer
Emmanuelle Castro, film acquisitions and co-production director, Wild Bunch
Daphne Burki, reporter for Canal + television
Nadja Romain, independent producer
Sara Maino, senior fashion editor, Vogue Italia
Zowie Broach, designer of Boudicca
Abdel Bounane, chief editor, Amusement magazine
Olivier Seguret, journalist Liberation

First fashion film festival in Paris

kalimane — 2008-08-24T10:20:36Z

ASVOFF 2010 will take place over a three day period from 24-26 September at the Centre Georges Pompidou in Paris, with running installations of the festival's competition films held at the BETC's Passage du Desir from 25-28 September. Prize categories include: Best Film, Best New Talent – SAMSUNG, Beauty Prize - Shu Uemura, Best Sound and Best Acting. The edition features works by/with Mike Figgis, Ari Marcopoulos, Bruce Weber, Glen Luchford, Johan Renck, McGough & McDermott, Rain Li, Quay Brothers, Ryan McGinley, Wing Shya, Zoe Cassavetes...and actors/designers/platforms: Audrey Marnay, Bryce Dallas Howard, Nowness, YSL, Margiela, Hannelore Knuts, Tilda Swinton, FLY, Lou Doillon, Agyness Deyn, Maggie Cheung, Charlotte Gainsbourg...

Sponsored by Samsung, Centre Pompidou, Cristofoli Press, Standard, Passage du Desir, Ina, G.H Mumm, Talenthouse the festival is then set to travel around the world (see upcoming screenings).

Since its premiere in September 2008 at the Jeu de Paume National Gallery, the program of short films has travelled to museums and institutions like the
Guggenheim Bilbao,
Palazzo Morando, Milano, with Vogue Italia,
Scope Art Fair in New York,
Cinema Rise X in Tokyo,
Chelsea Arts Club in London,
México City, with Trendsétera,
Hyères Fashion Festival,
AltaRoma in Rome,
Kiev, with Elle Ukraine
Seoul,
Riga, with Moments,
Vienna 9 Festival,
Arnhem Biennale,
Copenhagen, with CPH DOX,
Amsterdam,
Moscow, with Russian Fashion Week,
Cluj,
and more to come...