A SHADED VIEW ON FASHION FILM

2009 WINNERS

asvoff — 2009-12-02T11:55:17Z

2009 WINNERS

- Public Prize : “Herr Rodebjer Part I” by Mattias Montero for Rodebjer
- DailyMotion Winner: “HLH: Autumn Winter 2509 BC” by Claire Kurylowski & Jason Bradbury for Harald Lunde Helgesen

- Jury Prize, Reflection Section : “Fiction Noir” by Steven Klein, starring Lara Stone
- Jury Prize, Communication Section : “Gareth Pugh AW09” by Ruth Hogben for Gareth Pugh
- Jury Prize, Communication Section : “Matthew Williamson” by Johan Renck for H&M

- Grand Prix Samsung (3000 euros) : “I Wanna Be Your Dog” by Georgie Greville

See the winners work

Out of Competition

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Music Videos

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2009 Selection / Reflection

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2009 Selection / Communication

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ASVOFF 2009 / COMMUNICATION - archives

About the 2009 Selection

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ABOUT THE 2009 SELECTION

Fashion film, a genre which not too long ago was barely on the radar, is now booming. Whether technological, economic, social or artistic, the reasons for fashion's rapid embrace of the film medium are too numerous to list. Since our last selection, the fashion film movement has kicked into high gear, fulfilling many predictions which even a year ago were still seen as wishful thinking.

Because there are so many more films under consideration this year, we had to think of a way of organizing them. And because many films defy categorization, we had to ask ourselves many questions. For example, what in today's world separates a “viral” from an “advertisement?” Or, should one still use photography terminology such as “ads” vs “editorials” to classify these films? In the end, we came to the conclusion that fashion films can be separated mainly by the designer's role in the filmmaking process. On the one hand, the designer/brand is, by commissioning a film, the instigator of the project – retaining therefore some control over his/her image. These films were grouped together as “Communication.” On the other hand, if the film is created by artists/directors/stylists who are expressing their vision of fashion/beauty without necessarily knowing the designer's intentions or wanting to further them, we decided to call this group “Reflection.”

The ASVOFF 2009 screenings are therefore organized as follows :

In competition
- Fashion Film / Reflection - fashion films done independently from designers/brands.
- Fashion Film / Communication - fashion films done with designers/brands in order to communicate and extend their vision.
- Music Videos - Music videos in which fashion/style/beauty plays a prominent role.

Out of Competition - Fashion films shown out of competition.

Special Screenings - Documentaries, retrospectives, inspirational feature films...This selection is submitted to a jury of esteemed professionals from the worlds of the arts, cinema, fashion and media. The public also has an opportunity to cast its vote for a separate prize at each screening.

Special Screenings

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ASVOFF 2008

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2008 Awards

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For the 2008 edition, the Jury awarded 3 prizes: - archives

You Wear It Well 1 & 2

kalimane — 2008-09-13T21:38:36Z

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