DIRECTOR: Elisha Smith-Leverock

Elisha Smith-Leverock is filmmaker and photographer working in music and fashion. Having lived in Italy, America and suburban Germany, Elisha settled in Berlin where she studied photography and spent some years exploring and documenting the city’s nightlife, music and art scene. Elisha now lives and works in London. She has work for clients such as Another, Dazed and Confuzed, Bon Magazine and 032.c. ‘Sunshowers’ celebrates the sun. Set in a vast field of golden reeds, a sensual Amazon like high priestess performs a primal dance to appease the mercurial sun goddess. The pieces featured in the film are made by Fred Butler and Rosy Nicholas for Fred Butler’ S/S 2010 collection, styled by Kim Howells. “Sunshowers” was named #1 Fashion Film of the season by Business of Fashion, where it was previewed.

DIRECTOR: Mattias Montero

Follow the flash. An angel of flesh. An angel of death. A mans last breath… A Swedish Director/DoP constantly moving between the worlds of Commercials, Music videos, and Fashion films… well, whatever that challenges. Cowboy: Viktor Flumé Girl in the Window: Leona Axelsen Girl with knife: Linnéa Martinsson Producer: Mattias Montero Director: Mattias Montero Camera: Mattias Montero Styling: Elin Edlund Hair: Robert Preston Editor: Mattias Montero Sound: Mattias Eklund Music: Martin Landquist Postproduction: Redrum

DIRECTOR: Yoann Lemoine, with Shaun Ross

Yoann Lemoine is a 27 years old french filmmaker awarded at the prestigious Cannes Lions Festival for his commercials and music video. He has already worked for the Vogue Homme Japan and directed music videos for several artists like Yelle, Moby, Mystery Jets.. His work deals with subjects like teenage, sexuality, nostalgia and beauty. “Lights” is a visual experimentation around the simple theme of darkness versus brightness, the appeal of self destruction versus hope, the black versus the white. Built on symbolic metaphors and aesthetic compositions, the film relates the emotional day of a young adolescent saddened by the death of a bird, and therefore facing his own death. Written and directed by: Yoann Lemoine First assistant: Antoine Poulet Line producer: Katya Mokolo Director of photography: Mathieu Plainfossé DOP Assistant & Gaffer: Guillaume Lemerle Set and Props Designer: Anna Brun Fashion editor: Annabelle Jouot Stylist assistant: Jennifer Clemson Hair: Karin Bigler / Artlist Make up: Steven Canavan / Jedroot Music: Yoann Lemoine

DIRECTOR: Benjamin Seroussi, with Audrey Marnay & Virgile Bramly

Benjamin Seroussi is a young filmmaker involved in the production of fashion films and music videos who lives and works in Paris. He started studying film in Paris in 1997 and enrolled on the residency in Paris, then he directed and produced films for SHOWstudio. Benjamin is now putting together his own shooting and creative studio in Paris. Directed and edited: Benjamin Seroussi Photographed: Martin de Chabaneix Talent: Audrey Marnay & Virgile Bramly Soundtrack: Georges & Guy Bacter Production: Ash Boussalem Set design: Antoine Laymond Style: Romain Vallos Make up: Liz Michael Hair: Audrey Lambert Thanks to: Lanvin press service, Dior homme press service

DIRECTOR: Zaiba Jabbar CONTEST WINNER

Zaiba Jabbar is a self taught filmmaker living in London. Originally studying Graphic design at Central Saint Martin’s, Jabbar has worked in the music video industry since 2006. However, she made the move in 2008 into more fashion-orientated projects and has since worked with clients which include Aquascutum, Mulberry, Levis, Hint Magazine, Spring69, New look, David David, Hermione De Paula, William Richard Green, and Fashion 156. “The designer and I wanted to create a film using light in constant motion. The Rubber Jacket especially absorbed and displayed the moving pin prick lights beautifully. These grungy outlined glimpses of the model with the moving light and void-like negative space infected the key pieces of the AW10 Collection to create a tectonic and mysterious mood for the film which echoed the heroic and anti-heroic ideas of the collection.” for William Richard Green Model: Thomas Ashley

DIRECTOR: Jason Last

Jason Last is a New York based filmmaker and artist whose work bridges the worlds of art, fashion, and film. For Last, fashion film is broader than something simply being linked to the fashion industry. It is the use of fashion imagery, clothing, models, pop culture, etc, that can take on a cinematic form. He is very open to the blurring of lines between the labels and genres that exist in fashion, film, and art. Auguries of Innocence is a poem by William Blake, recited by model Yuri Pleskun. Blake’s poem contains a series of paradoxes which speak of innocence juxtaposed with evil and corruption. The young man’s stare and voice penetrate, moving in and out of the darkness. An augury is a sign or omen.

DIRECTOR: Jay Rodan & Kayt Jones for thecorner.com

A man and a woman meet by chance on a street corner in Beverly Hills. They spend an evening and night together, and part the next morning on the same street corner. Co-Director Kayt Jones is one of the world’s top fashion photographers. Her cinematic photographs and covers have adorned many well-known publications, including Vogue, Elle, Harper’s Bazaar, i-D, and many others. She was recipient of the Clothes Show Style Awards ‘Fashion Photographer of the Year’ prize in 2009. Co-Director Jay Rodan is an actor who has starred in films by Franco Zeffirelli, Bernardo Bertolucci and Antoine de Caunes, as well as on TV in the UK and US. He is currently producing his own screenplay ‘Exit Music’, a drama/western set in South Africa during Apartheid. Starring Behatti Prinsloo, Jamie Strachan for thecorner.com Poem ‘The Corner’ Written by Jay Rodan Photo Assistant: Naj Le Gitan, Richard Luong Digital Tech: Jenette Maloney Studio/Production: Diana King Stylist: Pippa Vosper Make-up: Kate Lee Hair: John D. Special Thanks to: Giorgia Cantarini, The Palihouse Holloway, West Hollywood.

DIRECTOR: Miho Kinomura CONTEST WINNER

A girl, mysterious and wonder, lived on only light. A sparkling light is as if icy blue colored crystal, the girl dearly loved. A wonderlands where sweet and little weird creatures intermingled. Miho Kinomura is a Los Angeles based Jet-Set Creative Director/Film Director over Japan-Europe-Los Angeles. After working as a fashion designer, Miho moved to New York and started fashion film production company, STUDIO D.O.G. INC. Miho is well-known worldwide networking and photography lover within the advertising industry, and has expanded into music video, where she established a fashion genre. Her collaboration project TOKYO STYLE CLASH “HOT OR NOT” with UK’s SHOWstudio, led by NICK KNIGHT, was awarded the bronze medal on the CLIO Award Innovative Media Apparel/ Fashion Category.

DIRECTOR: Pierre Debusschere

FAST BLINDING MOVING STROBING IMAGES Pierre Debusschere is a visual artist working in the fields of photography & video. He has shot editorials for several leading magazines such as Vogue Homme Japan, Citizen K, AnOther MAN, as well as being a regular contributor to Dazed & Confused. His work has been exhibited throughout Europe including a presentation at Colette in Paris and several galleries in Europe. He is also online artistic director at Raf Simons. In his work, Debusschere strives to create an emotional connection by combining both moving and still-life elements alongside an innovative use of light. Documenting photoshoots, using backstage and runway footage of fashion shows, experimenting with light - all are methods Debusschere uses to create groundbreaking content. Going beyond the traditional processes involved in creating a fashion image, his work truly embodies the multimedia crossover.

DIRECTOR: Kathryn Ferguson

Belfast born Kathryn Ferguson is a self-taught filmmaker. After graduating from the BA (Hons) Fashion Communication course at Central Saint Martins in 2005, Ferguson initially worked as a stylist before moving into film. She is currently studying experimental film on the Communication Art & Design MA at the Royal College of Art. This video was originally commissioned by Jaime Perlman (director of TEST magazine). She put Katie and myself in touch and we agreed to encapsulate the mood of her upcoming A/W10 menswear collection in video. Katie’s collection had been inspired by Irvine Welsh’s novel ‘Marabou Stork Nightmares’, hence she wanted to merge together different chapters of the book creating an ‘urban jungle’ idea and the most appropriate setting for this idea was the Barbican’s ‘Conservatory’ where we shot half the video, completing it in the studio.

DIRECTOR: Alvaro de la Herran

Alvaro de la Herran directs, writes and produces. In 2003 he was selected by Berlinale and presented in Los Angeles American Cinematheque with the program New Spanish Cinema in 2004. In 2006, he founded Ipodermix Studio from where he currently works as an independent film director in the production and creation of audio-visual contents for prestige brands such as Volvo, Nike, Yoox or Conde Nast, and on his personal projects for Internet, video-art, fashion and “new cinema.” The “general reality” makes unconscious expression difficult for us. We live under innumerable normative and conventions that reinforce the control of reason. Alumbramiento is an expression of the Director’s own unconscious state expressed through a connection with light.

DIRECTOR: Justin Anderson, for Roksanda Ilincic

Justin Anderson is a filmmaker working in art, fashion and commercials. Having studied at the Slade School of Fine Art and then Rijksakademie in Amsterdam, he went on to produce Video Art showing in galleries and Museums in Europe. He lives and works in London. This film takes it’s structure from a short love poem by Harold Pinter written in 1974 about Lady Antonia Fraser his then lover and subsequent wife. She is and was the ‘Light of his Life’. In making this film I was trying evoke some of the feeling of the mid-seventies YSL, a beautiful girl with a rich dark skin wearing a dress that seems to emit light, a dress being hit by cracks of sunlight. Roksanda Ilincic is designer I greatly admire; her work is very sculptural, feminine and has a real filmic quality. Model: Gabriella - Models 1 Makeup - Brendan Robertson Editing – Ponyboy Ltd Production assistants-Hanna Sahlen and Stina Gromark Titles- Studio Frith Poem by : Harold Pinter, Paris 1975 filmed at the Stafford Hotel

DIRECTOR: MASTORI*MOTWARY STUDIO

Sarka is a small sample of longer version, that captures the drama of a love affair, the memory and the loss. The feelings captured in the reflection of light and the skin colour reflected on the choice of fabrics. The initial idea behind the short film “SARKA 23 JULY 1677” was to present the Summer Collection SS2010 of clothes and Jewlery by Filep Motwary and Maria Mastori, through a visual experience. starring NATALIA RAMANAVA, GIANNIS DRIVAKIS Diresctor of photography: Thanassis Krikis Fashion Director: Nicholas Georgiou Story co-written by Filep Motwary / Nicholas Georgiou Camera: Nick Ziogas Photography Assistant: Dennis Papaioannou Editing / Digital remastering / Montage RE:Oksis studio Jonas Lehec Music Composed / Audio: Costas Argiriou With the voices of: Diane Pernet All clothes / Jewellery / Shoes: MASTORI*MOTWARY STUDIO SS2010 Except Black Lace Hat: Maria Flora Papapanayiotou

DIRECTOR: Malcolm Pate

The sound of light: A haunting song is played on an instrument made of laser beams, each note blossoming under the girl’s fingertips. Malcolm Pate is an imagemaker based in London, where he works in both photography and film.

DIRECTOR: Andrea Splisgar

“Enter”, she said, and there was light. No one had knocked. Andrea Splisgar is at once a performer, a narrative artist, a photographer, a filmmaker, a writer and a storyteller. She inhabits these roles interchangeably or switches personas in order to play different characters, fictions and rituals. Her work usually consists in a combination of these Medias and arts. The tales, figures and creatures developed by her are often embossed from the traditions of fantastic film and surrealistic literature. The intense quarrel with the different states of physical and psychological identities and metamorphoses transmits Splisgar into visionary dream pictures that move her characters into material and psychological states of emergency. In this case, the interlocking from sound, word and picture plays an exceptional role. In 2005 she created the label DER MONDÄNE TIGER, under which pseudonym she develops various art projects and artistic cooperation.

DIRECTOR: Antoine Asseraf & René Habermacher

Antoine Asseraf is a Parisbased artistic director and film-maker who works in advertising and fashion, usually as part of Diane Pernet’s A Shaded View team. René Habermacher is a Swiss-born Greek-at-heart fashion photographer famous for the “iconographic” style he developed. “Spectre” means both “ghostly apparition” and “decomposition of light.” So for their third collaboration, Antoine & René were inspired ManRay’s 1929 film “Le Mystère du Chateau du Dé” set in the iconic Villa Noailles in Hyères, France. They chose to confront the different eras of the villa’s history : before being a launchpad for fashion, photography and design talent, and after its heyday as a holiday spot for Matisse and the likes, the villa lay abandoned for many years, haunted by the ghosts of the avant-garde… Shot at Villa Noailles, Hyères Styling: Yoko Miyake Music: Lori Schonberg Starring: Ellie Weston, Antonino Russo and Florian Bourdila Hair: Nicolas Eldin, Make-up: Adrien Pinault

DIRECTOR: Sofia Sanchez & Mauro Mongiello

Behind the curtain, an intriguing dark ritual is held by a beautiful witch... Based in Paris, Sofia & Mauro met in Buenos Aires (Argentina). Sofia was studying cinema while Mauro was playing music in a rock band. After moving to Paris they won the Picto prize for young fashion photographers in 2002 and held their first exhibition at “Le Palais de Tokyo” in Paris. Since then Sofia & Mauro’s imagery has been published in a number of international publications ( Numéro, The New York Times Magazine , The New Yorker , Interview Magazine , multiple editions of Vogue , etc...) . Director of Photography: Steeven Petiteville Stylist : Samuel François / Art Department Europe Talent : Olga Sherer / NATHALIE Paris Hair : Romina Manenti / Airport Agency Make-up : Lloyd Simmonds / Agence Carole Nails : Anatole Rainey / B-Agency a Dtouch production.

DIRECTOR: Sophie Delaporte

Born in 1971 in Paris, Sophie studied photography and film at the ENSLL art school. Then she moved to London and began to collaborate with english magazines like i-D, for which she still contributes regularly. Sophie now works between Paris and New York with magazines such as Italian Vogue, Chinese Vogue, Uomo Vogue. She also shot campaigns for John Galliano, Le bon Marché and Hermès. This movie has been inspired by the Paul Eluard poem,”La terre est bleue comme une orange” but also by all the designers clothes I loved last summer. By making nice comparisons between women and earth, this poem evokes a lot of things I wanted to talk about in this first movie: rapprochement between beauty and nature, reflection on colors, movement and lightness. Many words in this surrealist text evoke light, perhaps because blue and orange are foremost colors of the sky and the sun.

DIRECTOR: Semira Belkhir & Federico Tinelli

Her face is a screen or maybe she’s only dreaming. She wakes up, the movie end, the projector disappears because of the sunlight. Now it’s daytime and what belong to the night is missing. How to find it again? Federico Tinelli won the “Best Young Italian Director “ award 2001 given by FEDIC organization. Semira Belkhir has been making films on numerous subjects including dance, feminism and the acting company “Animera.”

DIRECTOR: Vincent Gagliostro

Vincent Gagliostro is in preproduction for his first feature film titled AFTER LOUIE, a “grand opera of a story” of gay men living in New York from 1968 to the present. He is also is preparing two installation projects to be shown in Paris and New York. For the past 25 years his particular way of seeing has provoked and challenged us all to see more. When pondering the idea of light, the great star Candy Darling came to mind which then brought me to Judy Garland which finally led me to John Kelly channeling Joni Mitchel in the sunset hours of the famous Wigstock festival in New York. The light shining from these three led me to place a “wish upon a star.”

DIRECTOR: Igor Zimmermann

5 A.M. (tears below the freezing point). Light pours in.. A filmmaker at heart, and a very curios person at large, Igor walks through life collecting ideas and moments in his pockets just like shiny pebbles on the beach. Whether designing his own props from scratch in an industrial machine park, sleeping in cars in Western Sahara to make an epic desert film on a shoestring budget or acting as his own cinematographer - he always goes all the way in order to get the results he is after. Director: Igor Zimmermann Music: Shugo Tokumaru Cinematography: Martin Steinberg & Hannes Isaksson Set design: Sahara Widoff Model: Emily Slotte Hair & Make up: Nina Belkhir Editor: Martin Steinberg Producer: B-REEL FILMS / Carl Linder Thank you: Dotshop, Dagsljus, Kameraten, Kodak, Redpipe, Sto.pp, Kodak, Stockholms Vattenskärning .

DIRECTOR: Amira Fritz

This (my first) little movie is about control and manipulation in relationships. The bright light in the beginning attrackts the women, dazzles her and let her run in a trap where she immobilises more and more till she is totally stuck...in a cocoon. Amira Fritz is a german photographer. She won the ‘Prix Spécial du Jury’ at the Hyères Festival International De Mode & De Photographie in 2008 and was selected as one of the ‘FOAM Talents’ at the photography museum in Amsterdam in 2009. During her studies, Amira worked as a film projectionist, which was particularly influential for her work. Amira currently lives in Paris. All clothes are by Matthew Ames / Collection SS 2010.

DIRECTOR: Van Mossevelde + N

Van Mossevelde+N is formed by a couple both in life and in work: he (Van Mossevelde) is flemish, she(+N) is italian. His passion for photografic reportage and her’s for the study of photographic history, art and communication brought the two to work together. Both children of architects together they cultivate their search of equilibrium to express it in their photographs. OUTSET is born through the authors interest in exploring diverse aspects of comunication experimenting the forces which characterize each one of these. The authors want to create a unique project which embraces comunication through a photographic, artistic and cinematographic point of view. OUTSET is a brief visual and surreal journey which goes through dreams, nightmares and metamorphosis of the soul.

DIRECTOR: Griffin

A forward-thinking director and producer with truly global perspective, Griffin started his career directing music videos in Japan, almost 10 years ago. He has worked with artists such as Rodarte, Sean Lennon, Pharrell Williams, Jena Malone, Vincent Gallo, Jenny Lewis, Big Daddy Kane, 400 Blows, Wise of The Teriyaki Boyz, Yoko Ono, among others. Currently focusing his energies on the exciting and emerging genre of fashion films, his collaboration with Rodarte, VOX HUMANA was selected as the first fashion film to be featured on vogue.it (Italian Vogue) on its launch. ZAN DARA is an exploration of memory and experience seen through the mind and eye of a star in her twilight years. Loosely drawing inspiration from the Greek myth about vanity, Narcissus, the film examines memories of beauty, joy and pain associated with a life in front of the camera. ZAN DARA unfolds through multiple perspectives of its star, 1952 Miss Stockholm and former 1950s top Vogue model and actress, Gita Hall.

DIRECTOR: Suzie Q & Leo Siboni

Suzie Q and Leo Siboni work together as photographers since 2006. They’ve developped a personal work mixing photography, sculpture and scenography. In 2009 they directed their first film, PURSUIT, a short action/fashion film, using the revolutionary RED system which enables them to extract photos from film stills - a work both filmic and photographic. Blacklight is a short fashion movie, that plays on the codes of fantasy films. A work on the visible and the invisible, appearance or disappearance according to the light...